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Digital Marketing industry has evolved significantly over the years and there are plenty of new acquisition channels that have been added in the digital ecosystem. This has resulted in a lot of challenges for the digital marketers in terms of visitor engagement across channels, credit attribution, controlling the cost per acquisition, cross-channel targeting, and most importantly, how to increase the channel ROI month over month.

Our team of senior consultants provides expert commentary to add context to the declines and surges in the trend, identify opportunities for testing and optimization on the Campaign Landing Pages, and identify opportunities for targeting and advanced analytics.